Experiential strategist & creative director

Making ambitious ideas real.

I turn bold visions into extraordinary events, experiences, campaigns, and brands — pairing expansive vision with surgical execution and relentless resourcefulness.

Experiential MarketingCreative DirectionEvent Strategy & ProductionBrand PartnershipsMarketing Strategy

Explore my work Let's make something happen

Remote — Open to Global Travel — Based in New Mexico

Creativity and the spreadsheet.

I've built my career in the space between vision and execution.

I can imagine what could be, rally people around it, and then build the strategy, systems, budgets, partnerships, timelines, teams, and operational structure to make it real.

I move comfortably between creativity and the spreadsheet, people and process, expansive vision and surgical execution.

That combination has taken me from international conferences and global brands to transformational education, executive retreats, community experiences, creative campaigns, digital experiences, partnerships, and some wonderfully impossible projects.

I'm a creative dreamer with the know-how to make things happen.

Where I do my best work

Experiential strategy + production

From the initial idea to the moment the doors open — and everything happening behind the curtain. Conferences, executive experiences, retreats, activations, community gatherings, and unconventional live experiences designed around how people actually feel.

Creative direction + brand

Turning a vision into something people can see, feel, understand, and remember. Creative campaigns, storytelling, websites, digital experiences, content, and cohesive brand expression from concept through execution.

Marketing + growth

Building the strategy around the beautiful thing. Customer journeys, lifecycle marketing, launches, campaigns, community, retention, and the systems that connect them.

Strategic partnerships

Finding the place where brands, people, and opportunities naturally align — and building partnerships that create genuine value for everyone involved.

Vision → reality

Sometimes the assignment doesn't fit neatly into a box. Those might be my favorite ones. Give me the ambitious idea, complicated problem, or "we're not quite sure how to pull this off" project.

I'll find the way.

A few things I've made real

Two decades of ambitious ideas, produced.

2024—2026

KAVANÂ

From founder vision to brand, products, campaigns + experiences.

Led marketing and creative vision for a transformational leadership company — translating ideas into products, services, websites, customer journeys, campaigns, partnerships, and live experiences.

FeaturedCurated and executive produced a bespoke five-day experience in Mexico for 80 high-impact leaders.

2022—2024

Modern Elder Academy

Building community through brand + experience.

Led creative and experiential marketing across campaigns, digital experiences, creative direction, partnerships, storytelling, and community.

FeaturedCreated and produced MEA's 300-person flagship alumni reunion for two consecutive years as part of a broader community engagement and retention strategy.

2014—2020

International Music Summit

Global music. Global community. Global production.

Produced and marketed international music-industry conferences and experiences across Ibiza, Los Angeles, Singapore, Shanghai, and Malta.

ScaleUp to 2,000 attendees.

2013

Quantum Films

$400K raised. One international story brought to life.

Secured $400K in sponsorship funding and produced an international documentary project about Panama, coordinating relationships across the public and private sectors, including the U.S. Embassy, Tourism Department, and Panama Canal.

Ongoing

Burning Man

Making the impossible possible — off grid.

Experience design, infrastructure, hospitality, programming, logistics, F&B, utilities, transportation, and operations for an immersive 80-person community in one of the world's most demanding production environments.

"What truly sets Cassandra apart is her combination of art and science in how she accomplishes things. She has a keen eye for design… understands the power of imagery and storytelling like a master… At the same time, she's a strong project manager and knows that process — the 'science' — is essential."

Chip ConleyFounder & Executive Chair, Modern Elder Academy — NYT Best-Selling Author

The spreadsheets matter.
The strategy matters.
The run of show really matters.

But ultimately, I'm interested in what happens to people.

A thoughtfully crafted moment can create trust. Belonging. Loyalty. Inspiration. A relationship. A memory.

My job is to obsess over everything happening behind the curtain so the person experiencing it doesn't have to. They simply get to be there.

Present. Connected. Moved.

That philosophy shapes how I approach experiences, marketing, brands, teams, partnerships, and leadership.

What it's like to work with me

People I've worked with, in their own words.

"Cassandra quickly stood out for her strategic, data-driven approach… She excels from concept to execution, skillfully balancing big-picture vision with the finer details."

Noël KehoeGrowth, GTM & Brand Executive — Former Marketing Leader, MEA

"Cassandra offered a calm grace under fire and both creative and strategic ideas that helped support short-term initiatives, but also long-range goals for the organization."

Kari CardinalePartner & Chief Content Officer, Modern Elder Academy

"More than anything, she's an exquisite human and fun to work with."

Chip ConleyFounder & Executive Chair, Modern Elder Academy

The person behind the spreadsheet

I'm Cassandra.

A marketer, experience-maker, creative strategist, producer, connector, mother, traveler, yogi, problem solver, and perpetual student of what makes people come alive.

I've spent nearly two decades traveling the world and working across industries, cultures, brands, startups, and communities.

I'm naturally curious. I love technology and new ideas almost as much as I love getting people away from technology and into a room together.

I care about meaningful work, beautiful things, excellent execution, good humans, and leaving things better than I found them.

And I still believe almost anything is possible if you're resourceful enough.

Have an ambitious idea?

Good. Those are
my favorite kind.

Whether you're building a brand, producing an extraordinary experience, growing a community, launching something new — or simply have an idea you're not quite sure how to make real — I want to hear about it.

Let's make it happen