Cassandra Magdalena
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Experiential strategist & creative director

Making ambitious ideas real.

I turn bold visions into extraordinary events, experiences, campaigns, and brands — pairing expansive vision with surgical execution and relentless resourcefulness.

Experiential MarketingCreative DirectionEvent Strategy & ProductionBrand PartnershipsMarketing Strategy
Explore my work Let's make something happen
Remote — Open to Global Travel — Based in New Mexico
Impact
18 yrs
Bringing bold ideas to life
2,500+
Largest live event produced
$1.2M
Budgets managed
8
Countries produced in
$400K
Sponsorships secured
Global
USA · Mexico · Europe · Asia

Creativity and the spreadsheet.

I've built my career in the space between vision and execution.

I can imagine what could be, rally people around it, and then build the strategy, systems, budgets, partnerships, timelines, teams, and operational structure to make it real.

I move comfortably between creativity and the spreadsheet, people and process, expansive vision and surgical execution.

That combination has taken me from international conferences and global brands to transformational education, executive retreats, community experiences, creative campaigns, digital experiences, partnerships, and some wonderfully impossible projects.

I'm a creative dreamer with the know-how to make things happen.

Where I do my best work
01

Experiential strategy + production

From the initial idea to the moment the doors open — and everything happening behind the curtain. Conferences, executive experiences, retreats, activations, community gatherings, and unconventional live experiences designed around how people actually feel.

02

Creative direction + brand

Turning a vision into something people can see, feel, understand, and remember. Creative campaigns, storytelling, websites, digital experiences, content, and cohesive brand expression from concept through execution.

03

Marketing + growth

Building the strategy around the beautiful thing. Customer journeys, lifecycle marketing, launches, campaigns, community, retention, and the systems that connect them.

04

Strategic partnerships

Finding the place where brands, people, and opportunities naturally align — and building partnerships that create genuine value for everyone involved.

05

Vision → reality

Sometimes the assignment doesn't fit neatly into a box. Those might be my favorite ones. Give me the ambitious idea, complicated problem, or "we're not quite sure how to pull this off" project.

I'll find the way.
A few things I've made real
Two decades of ambitious ideas, produced.
2024—2026
KAVANÂ
From founder vision to brand, products, campaigns + experiences.

Led marketing and creative vision for a transformational leadership company — translating ideas into products, services, websites, customer journeys, campaigns, partnerships, and live experiences.

FeaturedA five-day bespoke destination experience in Mexico for 80 high-impact leaders — founder vision translated into environment, programming, hospitality, vendor plans, timelines, budgets, and onsite execution.
2022—2024
Modern Elder Academy
Building community through brand + experience.

Led creative and experiential marketing across campaigns, digital experiences, creative direction, partnerships, storytelling, and community.

FeaturedMEA's 300-person flagship alumni reunion, produced two years running — creative direction through production and stage design, with roughly 50 contributors across staff, speakers, vendors, hospitality, and crew.
2014—2020
International Music Summit
Global music. Global community. Global production.

Produced and marketed international conferences across Ibiza, Los Angeles, Singapore, Shanghai, and Malta — production, stage and event design, speakers, sponsors, programming, and onsite logistics for up to 2,000 attendees.

FeaturedIMS Dalt Vila — end-to-end production of a 2,500+ capacity open-air event staged inside Ibiza's historic UNESCO World Heritage fortress walls.
Ongoing
Burning Man
Making the impossible possible — off grid.

Built a 60-person temporary world from nothing in the Black Rock Desert — camp concept, experience design, environment, and guest journey, alongside shelter, power, water, F&B, transportation, staffing, and daily operations.

FeaturedPrivate Burning Man builds up to $250K, plus custom art car fabrication and bespoke immersive environments for high-end clients.
2013
Quantum Films
$400K raised. One international story brought to life.

Secured $400K in sponsorship funding and produced an international launch, coordinating public-sector, private-sector, media, and production partners — including the U.S. Embassy, Tourism Department, and Panama Canal Authority.

2010—2014
beSEEN Experiential Agency
A boutique agency for music, nightlife, and lifestyle brands.

Founded and led an experiential marketing and partnerships agency working with Pacha Ibiza, Space Ibiza, Beatport, Roger Sanchez, Carl Cox, and Flying Circus.

How I think
I don't just produce events. I architect experiences.

Over 18 years, I've become obsessed with a question: why do some experiences disappear the moment they're over, while others become stories people tell for years? The logistics make an event function. The human experience is what makes it matter.

ANTICIPATION ARRIVAL THRESHOLD RHYTHM BUILD CONTRAST REVEAL / PEAK TRANSITIONS STILLNESS ENDING AFTERGLOW NOVELTY THE ARC 12 STAGES · ONE EXPERIENCE
The Six Principles of the Extraordinary
01
Anticipation
The experience begins before arrival.
02
Novelty
Break the familiar.
03
Awe
Expand perspective. Command presence.
04
Immersion
Build a world people enter, not simply observe.
05
Connection
Design for genuine human connection.
06
Echo
Ask what remains after everything has been struck.

"What truly sets Cassandra apart is her combination of art and science in how she accomplishes things. She has a keen eye for design… understands the power of imagery and storytelling like a master… At the same time, she's a strong project manager and knows that process — the 'science' — is essential."

Chip ConleyFounder & Executive Chair, Modern Elder Academy — NYT Best-Selling Author
The spreadsheets matter.
The strategy matters.
The run of show really matters.

But ultimately, I'm interested in what happens to people.

A thoughtfully crafted moment can create trust. Belonging. Loyalty. Inspiration. A relationship. A memory.

My job is to obsess over everything happening behind the curtain so the person experiencing it doesn't have to. They simply get to be there.

Present. Connected. Moved.

That philosophy shapes how I approach experiences, marketing, brands, teams, partnerships, and leadership.

What it's like to work with me
People I've worked with, in their own words.

"Cassandra quickly stood out for her strategic, data-driven approach… She excels from concept to execution, skillfully balancing big-picture vision with the finer details."

Noël Kehoe
Noël KehoeGrowth, GTM & Brand Executive — Former Marketing Leader, MEA

"Cassandra offered a calm grace under fire and both creative and strategic ideas that helped support short-term initiatives, but also long-range goals for the organization."

Kari Cardinale
Kari CardinalePartner & Chief Content Officer, Modern Elder Academy

"More than anything, she's an exquisite human and fun to work with."

Chip Conley
Chip ConleyFounder & Executive Chair, Modern Elder Academy
Two decades. A lot of interesting rooms.
Modern Elder Academy KAVANÂ International Music Summit Beatport Pacha Ibiza British Airways / Quantum Films Space Ibiza Summit Modern Elder Academy KAVANÂ International Music Summit Beatport Pacha Ibiza British Airways / Quantum Films Space Ibiza Summit
Experiential Marketing · Creative Direction · Marketing Strategy · Partnerships · Community · Operations · Production
Cassandra Magdalena
The person behind the spreadsheet

I'm Cassandra.

A marketer, experience-maker, creative strategist, producer, connector, mother, traveler, yogi, problem solver, and perpetual student of what makes people come alive.

I've spent nearly two decades traveling the world and working across industries, cultures, brands, startups, and communities.

I'm naturally curious. I love technology and new ideas almost as much as I love getting people away from technology and into a room together.

I care about meaningful work, beautiful things, excellent execution, good humans, and leaving things better than I found them.

And I still believe almost anything is possible if you're resourceful enough.

Have an ambitious idea?

Good. Those are
my favorite kind.

Whether you're building a brand, producing an extraordinary experience, growing a community, launching something new — or simply have an idea you're not quite sure how to make real — I want to hear about it.

Let's make it happen